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Listen.

Think.

Create.

That’s how we work. It’s the reason we’re able to connect brands with people.

COMPANY NEWS

Gautrain news article Mango news article Special Olympics news article Social media news article

ABOUT US

We are communication specialists, strategically driven and growth focused. This translates into an integrated and tactical approach that builds brands, not channels. It's all about the brand. Since our launch in 1987 we’ve formed long lasting relationships with our clients, many of whom have been with us from the beginning.

At Gendel you can expect an entrepreneurial culture based on integrity, pride, intellect and professionalism. We’re all about creating strategies that put you ahead and thinking that keeps you there. Our difference lies in the combination of strategic insight, a results-driven approach, pragmatic creativity and tactical innovation.

Gendel Advertising logo
Gendel Interactive logo
Gendel Strategic Marketing logo

As a full-service ad agency, we plan, create, manage and measure campaigns for the launch and growth of brands across all media. We are active in South, West and East Africa.

We're a marketing-driven, digital design and development company that creates strategies for web and mobile platforms, as well as tactical social media strategies and campaigns.

As a marketing consultancy, we analyse markets and conduct online market research and develop integrated marketing strategies and tactics for new brands and existing brand lifecycles.

WHY PARTNER WITH US?

  • Cultural fit – we are an entrepreneurial fighting brand, able to think laterally, pro-actively
    and tactically. We pride ourselves on the corporate culture and values which we have
    acquired over the years, as defined by...

...transparency | integrity | professionalism | reliability | passion | cost-efficiency

  • A learning culture – we offer our staff company-funded graduate, post-graduate and tertiary education bursaries and short-term courses run by the AAA School of Advertising.
  • Market savvy – our in-house skills match marketers' requirements.
  • The Gendel Team – we strive to hire very talented people, who can add value both intellectually as well as operationally.
  • Strategic focus and creative insight – we have a strong strategic foundation based on the concept of "pragmatic creativity" – creativity that produces results.

COMPANY FACTS & HIGHLIGHTS

  • A Level 4 BBBEE contributor
  • 100% South African owned
  • Gendel Advertising has been accredited with the Association for Communication & Advertising (ACA) since 1992 and is represented on various professional committees
  • Group Managing Director, Mike Gendel, is chairman of the ACA, and also sits on the board of the Advertising Standards Authority (ASA) and the ASA's Final Appeal Committee
  • The Gendel group supports the mentorship and internship programmes of the AAA School of Advertising and has an active skills development plan in place

MEET THE SENIOR MANAGEMENT TEAM

Mike Gendel
Daniel Naidoo
Samantha Gendel Jones

MIKE GENDEL

RUDESHNEE NAIDOO

DANIEL NAIDOO

SAMANTHA GENDEL-JONES

Founder

& Group CEO

General Manager:

Finance & Operations

Managing Director:

Gendel Interactive (Pty) Ltd

Group Director:

Client Services

Studied law and economics (Wits)

MBA (Henley) inc.

Chairman, Association for Communication and Advertising

Director, Advertising Standards Authority

Member, ASA Final Appeal Committee

 

BCompt (UNISA)

CTA – Postgraduate Diploma in Accounting Sciences (Honours) (UNISA)

National Certificate In Management  (QDC)

BSocSc (UKZN)

[Culture, Communication and Media Studies]

BCom (Hons) (UKZN) (Marketing)

Currently completing an MBA (Marketing) University of Leicester

BA (Wits)*
[Project Management, Entrepreneurship & Psychology]

* Cum Laude

SERVICES

We deliver an integrated communications service from mass to micro media campaigns, across all media.

It’s a methodology that harnesses the power of strategy and pragmatic creativity to produce messaging that bridges the traditional and digital media landscapes.

Our approach is based on creating meaningful communication and measurable results. Together, we turn brand strategy into business growth and, ultimately, add value to the brand asset on your balance sheet.

Our services are described below:

    • CONSULTING SERVICES
    • Online media planning and implementation: our strategists and SEO/SEM and social media specialists work with clients to ensure that the downstream customer engagement is well-planned, consistent, proactive and achieves the marketing and communications objectives.
    • New business diversification or product line or departmental extensions: we are often co-opted onto the client's internal team to workshop and develop new brand strategies, from market positioning to brand development and the comprehensive brand roll-out thereafter.

     

    • ADVERTISING – TTL AND BEYOND
    • "Advertising" is a collective term which, today, is expected to cover a far wider canvas than the historical media menu of television, radio, print and out-of-home.
    • In addition to offering expert knowledge of the Internet as a marketing and communications medium, we  deliver valuable strategic insights into both competitor and consumer behaviour, close quarter integration with the marketer's own team, pre-emptive planning across all consumer touch points and a set of metrics to measure campaign success.
    • WEB, MULTIMEDIA AND BUSINESS APPLICATION DEVELOPMENT
    • Gendel offers our clients a comprehensive basket of web services that includes:
      • Web strategy – from business case to strategy and tactical roll-out – we deliver robust, measurable solutions
      • Web design and development
      • CMS development and support
      • Multimedia productions – concept, scripting, production and deployment
      • Mobile and tablet friendly versions and stand-alone applications
    • CONTENT MARKETING, CONTENT CREATION,  SOCIAL MEDIA
      AND SEARCH MARKETING

    We offer an integrated solution for online content management which includes SEO/SEM and Social Marketing:

    • Content Marketing Development and Optimisation
      • Content marketing strategies, including content creation for online platforms
      • Search marketing strategies, including optimization through Technical SEO, Onsite Content Production/Management and Social Media Optimisation (SMO)
      • Pay Per Click programmes, integrating Google Adwords
      • Content Marketing via the Outbrain platform which serves branded content to a range of local and global media and publishing platforms
    • Social Media Marketing
      • Social media strategies
      • Content research, production and scheduling across social profiles including Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, etc.
      • Content calendars/diaries and event marketing via social media
      • Community administration and management, including Online Reputation Management (ORM)
      • Social media advertising management including pay-per-click ads to grow communities and stimulate engagement
    • Analytics and reporting on the above, including ROI reports

CLIENTS

We have enjoyed working with some of South Africa's best known brands, as well as international companies
and organisations. Check out our Portfolio section for examples of our client history.

WHAT OUR CLIENTS THINK ABOUT US

A company is known by the company it keeps. In late 2013, 49 respondents drawn from our current clients were invited to participate in an independent survey, to test their perceptions of Gendel and the company's functional and service quality.

The ACA-sanctioned, national advertising agency survey was managed by Radar Relationship Audits™ in London. In terms of the key performance indicators, identified by clients, Gendel was rated as follows:

Gendel survey rating

© 2013 - 2014 Relationship Audit Management (UK)

WHAT OUR CLIENTS SAY ABOUT US

"Gendel guided our first tentative steps into the world of marketing – from developing a brand name and identity, to our present position as a leading South African franchise network."

"We have become a well-known brand, thanks to Gendel's national brand-building strategies and innovative initiatives."

"I have no hesitation in recommending Gendel Advertising."

"Very happy with the agency and the dedication and passion for the brand.”

"This is the best agency we have ever had.”

“...very pleased with Gendel’s handing of the account and very satisfied with the strides made in progressing the brand to be better entrenched in the South Africa market."

"Account very well managed. Client:agency relations  excellent, mutual respect and understanding exists."

"Passion for the brand is clearly visible."

"(Our) brand equity has gained tremendous momentum over the past 3 years.”

This word cloud reflects the most important brand characteristics of Gendel, as noted by our clients in the independent survey:

Gendel word cloud

PORTFOLIO

EXAMPLES OF OUR WORK

Television Commercials for Glasfit

Television Commercials for Bidvest Bank

Television Commercials for Mango Airlines

Television Commercial for Community Pharmacy

Television Commercial for Tata Motors

Television Commercial for Cross River State Tourism, Nigeria

Television Commercial for Nampak

Television Commercial for Tatu City, Kenya

Web Strategies designed and developed

Our Web Development and multimedia division has worked with great brands to design, develop and host their corporate websites and produce interactive presentations and apps.

These companies included:

  • Association for Communication and Advertising
  • Bidvest Bank
  • British Council (Southern Africa)
  • Broll
  • Canvas and Tent
  • Cross River State Tourism (Nigeria)
  • Glasfit
  • Pick n Pay Healthpharm
  • Nampak
  • Tatu City (Kenya)
  • Telkom
  • Tinapa (Nigeria)
  • United Nations World Food Programme (Italy and South Africa)
Social media achievements

Social Media Achievements

Mango "Bucket List" Social Media Campaign

Radio Commercials

Mango "In the bush"

Mango "At the sea"

Mango "City"

Glasfit "Chip repair"

Gautrain

CONTACT US

+2711 880 2616

Cradock Place 10 Arnold Road Rosebank Johannesburg 2196 South Africa

info@gendel.com

LANDLINE:

ADDRESS:

 

E-MAIL:

THE REAL MEASURE OF OUR WORTH

IS THROUGH THE EYES OF OUR CLIENTS.

'AN INVASION OF ARMIES CAN BE RESISTED, BUT NOT AN IDEA WHOSE TIME HAS COME.'

Victor Hugo

'I THINK THIS IS THE START OF A BEAUTIFUL FRIENDSHIP.'

Rick Blane (Humphrey Bogart)  in Casablanca

AN INTEGRATED MARKETING

AND COMMUNICATIONS RESOURCE.

INTELLIGENCE. PASSION. PROFESSIONALISM.

ABOVE ALL ELSE, INTEGRITY.

NOT SURPRISINGLY,
WE LOVE WHAT WE DO.

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© 1987 – 2016 Gendel Strategic Marketing Group

 

CALL +2711 880 2616

We welcome hearing from you!

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