+27 (0)11 880 2616
STRATEGY | ADVERTISING | DIGITAL | SOCIAL MEDIA | WEB DEVELOPMENT
Traditional and digital agency services for the demanding needs of marketers and decision-makers in the public and private sectors
Technology has empowered brands to combine the impact and power of traditional media advertising with focused, measurable digital media, and to strategise, structure and implement hybrid campaigns that deliver the best of both broadcast media advertising and targeted digital outreach and engagement.
Websites have become the go-to source for information and our agency has invested time, training and resources required to deliver world-class corporate and public interest websites.
Our strategic heritage and 34 years of experience in traditional media advertising have taught us that the basics of sound marketing and communications planning are as relevant today as they were before the Internet and mobile phones were invented.
So, when we are hired to develop a media advertising campaign or a website or to create a social media or digital advertising campaign, we first spend time on what we term the "DISCOVERY PHASE'. We interrogate our client's business objectives, the profiles of the target audiences and the needs of stakeholders. We look for important INSIGHTS that can be invested in the tactics.
This approach is arguably the vital ingredient for success.
Whether it’s brand development, brand archetype and personality engineering, brand refreshes, brand positioning or realignment, every B2B and B2C communication campaign we develop is preferably underpinned by a solid, strategic brand-building plan. We are also hired to conduct strategic brand reviews and develop strategic launch plans.
Market insights, perceptions, needs and GAP/SWOT/PESTLE analyses stemming from research and data mining – primary and secondary, including market assessment, competitor & industry analysis, and customer/stakeholder satisfaction surveys – are the foundation of any B2B or B2C marketing strategy for leadership and growth.
PLANNING & BUYING
As a full-service advertising agency, we produce campaigns from concept to fulfilment across TV, radio, print, social media and digital and out-of-home. Our innovative creative solutions and media neutral approach maximise reach and impact without unnecessary spend. We will plan, negotiate rates and schedule advertising across all media types.
We have produced a wide range of productions ranging from high-definition television commercials and tactical, entertaining YouTube videos through to training and product launch video productions. We have our own Canon high-def camera and an AVID editing system. This allows us to bring productions to the market at an affordable base cost.
COPY & DESIGN STUDIO
Important campaign components include brand identity management, the production of print, electronic and digital marketing collateral (eg brochures, training manuals, e-magazines and newsletters, branded workwear, signage and promotional giveaways). We can handle the entire value chain, from design and copy through to production and distribution.
CONTENT & MANAGEMENT
We develop digital media and digital communication channel strategies and creative content for Pay Per Click (PPC), CPM impressions, search advertising, display remarketing, social media, email campaigns and video marketing. Digital advertising seamlessly integrates into your target customer’s user experience, from your website to your business.
We have many years’ experience in social media platform management, content creation, account management and community engagement. Our major campaigns included Mango Airlines, Sony Pictures and Glasfit. Social Media forms an integral component of our multi-platform, fully integrated marketing and communications competencies.
IT BEGINS WITH A WEBSITE
One of our core competences includes the design and building of professional, corporate websites. We handle daily content maintenance, site hosting and domain management, and report on search engine optimisation, key words and meaningful analytics.
TEL +27 (0)11 880 2616
HOUGHTON PLACE 51 WEST STREET
HOUGHTON ESTATE 2198
JOHANNESBURG SOUTH AFRICA
PO BOX 87397
HOUGHTON 2041 JOHANNESBURG
We respect the privacy of your information
© 2021 Gendel Strategic Marketing Group. All Rights Reserved.