+27 (0)11 880 2616



Gendel Advertising logo

A professional communications company

serving the demanding needs of marketers

An owner-managed business, Gendel Advertising & Marketing (Pty) Ltd was established in 1987, when digital advertising, social media and the Internet weren't even invented. Since then, we have grown on a foundation of sound marketing strategy, great creative and best-of-breed service.

34 Years later, we have successfully embraced the 'new media' channels and evolved into a modern, relevant communications resource. Gendel provides clients with integrated campaigns that combine the proven potential of traditional media with cost-efficient digital channels to create and manage integrated campaigns that deliver an excellent return-on-investment.

An important point of differentiation lies in the combination of strategic insight, a results-driven approach, pragmatic creativity and tactical innovation.

Gendel Team handsA team of specialist professionals, with an 11 year average tenure at Gendel

We strive to hire talented people who can add value both intellectually as well as operationally. You can expect an entrepreneurial culture based on integrity, pride, intellect and professionalism. Our team represents our corporate culture – an entrepreneurial fighting brand, able to think laterally, pro-actively and tactically. Mike Gendel is a hands-on manager and is always accessible to clients.

A real measure of our market worth lies in the value attached to us by our clients. So we asked them for their feedback.

We have enjoyed working with some of South Africa's best known brands, as well as international companies and organisations. See Our Clients.

What our clients think of Gendel

A company is known by the company it keeps. 49 Respondents, drawn from our clients were invited to participate in an independent survey, to test their perceptions of Gendel and the company's functional and service quality. The ACA-sanctioned, national advertising agency survey was managed by Radar Relationship Audits™ in London. In terms of the key performance indicators, identified by clients, Gendel was rated as follows.

Gendel survey chart

What our clients say about Gendel

  • We first established a business relationship with Gendel in 2008. We can recommend the company highly, for their creativity, technical expertise, customer service, stability and reliability, and the integrity of the management.    [Karen Coetzer, Group Marketing Manager, Canvas & Tent Group]
  •  I can unreservedly recommend Gendel for its integrated approach to brand and retail work; the agency has the capacity to over achieve and continues to do so.    [Hein Kaiser, former  General Manager Marketing Communication, Fastjet Airlines Africa]
  • Since 1991, the Gendel Group has guided Glasfit ... from developing a brand name and identity to our present position as a leading South African motor glass franchise network. The commitment shown by Mike and his team to assist Glasfit in growing its business has been exceptional, and for this reason I have no hesitation in recommending their services.    [Diane Hin, Marketing Manager, Glasfit]
  • Gendel’s approach was professional and efficient. They also brought added value to the project when they proactively conducted market research to establish the needs of our target markets. Importantly, they ensured that the project remained on budget. We recommend Gendel highly as a professional and creative marketing and communication resource.    [Tshepo Mokono, Deputy Director: Marketing and Communication, Quality Council for Trades and Occupations]
  • In the 24 months we have been working with Gendel … we have received excellent service from them. The company is extremely reliable, their response time is excellent, and issues are resolved quickly and effectively. In addition, they have provided innovation ideas with regard to the look and feel of the website. I have no reservation in recommending their services.    [Janeen de Klerk, Chief Operating Officer, Competition Tribunal South Africa]
  • Gendel’s counsel in the subject matter, as well as recommendations from their research report, touched on an integrated approach to improving ICASA’s communications and marketing to stakeholders, with the long term view of improving the organisational rating in its’ levels of satisfaction and awareness. Not only did Gendel complete the required task on the set agreed timeline, the company understood the context in which they were working and were comprehensive in their approach to the project.     [Zanele K. Ntuli, Senior Manager: Communications and International Relations, ICASA (Independent Communications Authority of South Africa)]

This word cloud reflects the most important brand characteristics of Gendel, as noted by our clients in the independent survey

Gendel Client Perception word cloud
  1. When you become a client we will request certain information, required for administration and commercial purposes as well as functional planning and tactical campaign implementation of your marketing and communication projects.
  2. We may share some of your information with our staff who require this information in order to do their work on behalf of the client, as well as a service provider who may require relevant information about a client.
  3. We may list the names of our clients and past clients on the Gendel website and use client-supplied company references in the pursuit of new business.
  4. We do not share any of your proprietary or sensitive strategic information without your permission.
  5. Your information is securely stored on our servers.
  6. You may at any time request details about what information we have about you.
  7. Once a client ceases doing business with Gendel, we will retain computer files relating to the client for a period of six months. Thereafter we will either archive the creative work or delete it from our servers.
  8. You may contact for any clarification in regard to our POPI Policy.

TEL +27 (0)11 880 2616




PO BOX 87397



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