CALL +2711 880 2616
That’s how we work. It’s the reason we’re able to connect brands with people.
On 1 December 2017 we relocated to our new offices
at 51 West Street Houghton Estate Johannesburg.
[Our landline number and email addresses remain the same.]
We are communication specialists, strategically driven and growth focused. This translates into an integrated and tactical approach that builds brands, not channels. It's all about the brand. Since our launch in 1987 we’ve formed long lasting relationships with our clients, many of whom have been with us from the beginning.
At Gendel you can expect an entrepreneurial culture based on integrity, pride, intellect and professionalism. We’re all about creating strategies that put you ahead and thinking that keeps you there. Our difference lies in the combination of strategic insight, a results-driven approach, pragmatic creativity and tactical innovation.
As a full-service ad agency, we plan, create, manage and measure campaigns for the launch and growth of brands across all media. We are active in South, West and East Africa.
We're a marketing-driven, digital design and development company that creates strategies for web and mobile platforms, as well as tactical social media strategies and campaigns.
As a marketing consultancy, we analyse markets and conduct online market research and develop integrated marketing strategies and tactics for new brands and existing brand lifecycles.
WHY PARTNER WITH US?
...transparency | integrity | professionalism | reliability | passion | cost-efficiency
COMPANY FACTS & HIGHLIGHTS
MEET THE SENIOR MANAGEMENT TEAM
& Group CEO
Studied law and economics (Wits)
MBA (Henley) inc.
Former Chairman, Association for Communication and Advertising (ACA)
Director, ACA and Advertising Regulatory Board (ARB) Authority
Member, ARB Final Appeal Committee
Gendel Interactive (Pty) Ltd
[Culture, Communication and Media Studies]
BCom (Hons) (UKZN) (Marketing)
Currently completing an MBA (Marketing) University of Leicester
[Project Management, Entrepreneurship & Psychology]
* Cum Laude
We deliver an integrated communications service from mass to micro media campaigns, across all media.
It’s a methodology that harnesses the power of strategy and pragmatic creativity to produce messaging that bridges the traditional and digital media landscapes.
Our approach is based on creating meaningful communication and measurable results. Together, we turn brand strategy into business growth and, ultimately, add value to the brand asset on your balance sheet.
Our services are described below:
We offer an integrated solution for online content management which includes SEO/SEM and Social Marketing:
THE REAL MEASURE OF OUR WORTH
IS THROUGH THE EYES OF OUR CLIENTS.
We have enjoyed working with some of South Africa's best known brands, as well as international companies
and organisations. Check out our Portfolio section for examples of our client history.
WHAT OUR CLIENTS THINK ABOUT US
A company is known by the company it keeps. In late 2013, 49 respondents drawn from our current clients were invited to participate in an independent survey, to test their perceptions of Gendel and the company's functional and service quality.
The ACA-sanctioned, national advertising agency survey was managed by Radar Relationship Audits™ in London. In terms of the key performance indicators, identified by clients, Gendel was rated as follows:
© 2013 - 2014 Relationship Audit Management (UK)
WHAT OUR CLIENTS SAY ABOUT US
"Gendel guided our first tentative steps into the world of marketing – from developing a brand name and identity, to our present position as a leading South African franchise network."
"We have become a well-known brand, thanks to Gendel's national brand-building strategies and innovative initiatives."
"I have no hesitation in recommending Gendel Advertising."
"Very happy with the agency and the dedication and passion for the brand.”
"This is the best agency we have ever had.”
“...very pleased with Gendel’s handing of the account and very satisfied with the strides made in progressing the brand to be better entrenched in the South Africa market."
"Account very well managed. Client:agency relations excellent, mutual respect and understanding exists."
"Passion for the brand is clearly visible."
"(Our) brand equity has gained tremendous momentum over the past 3 years.”
This word cloud reflects the most important brand characteristics of Gendel, as noted by our clients in the independent survey:
EXAMPLES OF OUR WORK
Television Commercials for Glasfit
Television Commercials for Bidvest Bank
Television Commercials for Mango Airlines
Television Commercial for Community Pharmacy
Television Commercial for Tata Motors
Television Commercial for Cross River State Tourism, Nigeria
Television Commercial for Nampak
Television Commercial for Tatu City, Kenya
Web Strategies designed and developed
Our Web Development and multimedia division has worked with great brands to design, develop and host their corporate websites and produce interactive presentations and apps.
These companies included:
Social Media Achievements
Mango "Bucket List" Social Media Campaign
Mango "In the bush"
Mango "At the sea"
Glasfit "Chip repair"
'AN INVASION OF ARMIES CAN BE RESISTED, BUT NOT AN IDEA WHOSE TIME HAS COME.'
'I THINK THIS IS THE START OF A BEAUTIFUL FRIENDSHIP.'
Rick Blane (Humphrey Bogart) in Casablanca
AN INTEGRATED MARKETING
AND COMMUNICATIONS RESOURCE.
INTELLIGENCE. PASSION. PROFESSIONALISM.
ABOVE ALL ELSE, INTEGRITY.
WE LOVE WHAT WE DO.
We welcome hearing from you!
© 1987 – 2019 Gendel Strategic Marketing Group
+2711 880 2616
1st floor Houghton Place 51 West Street Houghton Estate Johannesburg 2198 South Africa